To introduce and educate the users about Sony High Definition end to end usages. By showing and allowing the users to interact with the 3 different high definition products the site managed to educate the users about something that’s normally very technical.

We took the user through an experiential process so they could learn more about the values of each product. The design was left crisp and clean to reflect the qualities that HD holds. As additional content we made sure to include a section that explains to the user why HD is HD though an intuitive way.