To appeal to women from different nationalities and across a diverse region, we decided to create a visually arresting, easy to navigate site that relied more on illustrations and the overall experience rather than an overload of content.

Tantalizing colours where used with both dreamy and energizing music, evoking similar experiences as the products themselves. By answering a few questions, women can find out what Herbal Essences products are best suited for their individual hair types. You can also customise your own screensaver to suite your mood. The site offers a refreshing perspective on the range of hair care products by Herbal Essences.